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Revamping business website : Enhancing Kreeya's website through UX & UI redesign
About Kreeyaa
Kreeyaa provides multiple portfolios of technology solutions and services tailored for diverse industry segments like Healthcare, Retail, Life Sciences, Banking and High-tech. We build and sustain application and infrastructure platforms for our clients that create competitive advantage.
Role & Responsibility
Wireframe, Visual Design, Illustration
Tools Used
Year
2022
Project Overview
The brief was to design a beautiful, user-friendly website to attract new users. Revamp for a modern look, most appealing visuals at the top and making the content stand-out, so the users can easily find what they looking for. Preferred minimalist design style.
The Problem
The areas that needed addressing included user feedback about outdated design and the incorporation of new features. The challenge focused on combining visual appeal with effortless navigation, ensuring an engaging and user-friendly experience for viewers interacting with pages.
Goals
The goal was to address user feedback about outdated design and not only attract new users but also to provide an engaging, enjoyable browsing experience and turn visitors into customers. A well-designed website was crucial to the success of any business.
Design Approach
While this process doesn't involve in-depth user research, interviews but on planning, teamwork and iterative design. This step by step process focuses more on the available information, strategic feedback loops and making continuous design improvement.
Understand
- Understand Requirements
- Analyze existing Website
- Competitive Analysis
Ideation
- Inspiration Board
- Iterative Wireframing
- Column Grid
Design
- Style Manual
- High Fidelity Design
- Responsive Design
Deliver
- Asset Library
- Annotations and Notes
- Design handoff
Inspiration Board
Layout Grid
Iterative Wireframing
Taking the design a step further, I translated the paper prototypes into mid-fidelity wireframes after incorporating feedback. Iterating on few versions facilitated efficient feedback loops with the client and team.
Design Style Guide
Previewing the polished hero section
By putting faces to Kreeya’s Team section, we have not only fostered loyalty but also elevated transparency and strengthening our commitment to genuine connections with our audience. We introduced key team members, revealing the faces behind Kreeya’s success and their respective roles.
Team Spotlight
By putting faces to Kreeya’s Team section, we have not only fostered loyalty but also elevated transparency and strengthening our commitment to genuine connections with our audience. We introduced key team members, revealing the faces behind Kreeya’s success and their respective roles.
1. Mouseover Interaction The whole section is presented in greyscale, but when you hover your cursor over any headshot, that image is colored, thus standing out from the rest.
Full home page UI
Conclusion
We're incredibly proud of this project, every section is packed with stunning complimentary visuals to help our understanding of the design process. This project involved spontaneous teamwork, from the client to the developer; everyone's participation throughout is commendable. The goal of the home page is to provide users with a clear overview.
We hope we get feedback from our users on the new website, which would help us to consistently and constantly improve on existing designs on the website.
