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Brand Design Suite : A consistent visual identity for easy and smooth brand recognition
About Brand
Vauld is a Singapore based crypto lending and trading platform. It enables customers to buy, lend, borrow and trade crypto assets from one unified platform. Vauld allows you to build wealth automatically. We do this by making the experience of earning, trading, and banking with cryptocurrency simple.
Role & Responsibility
Visual Design, Interaction Design
Tools Used
Year
2022
Task
The project involved crafting a memorable and trustworthy visual identity for Vauld. Tasks included designing UI elements, marketing materials, brand guideline to present corporate identity consistently across diverse channels.
Challenges & Goals
The challenge was aligning with brand goals, preferences, and user engagement while understanding the brand vision.The primary goal was to strengthen Vauld's brand, establishing it as a trusted and recognizable presence across current and future channels.
Team Collaboration
- Product
- Marketing
- Director Of Product Design
Logo Application
Diverse color combinations to adapt the logo across contexts. Alternate color ways enhance flexibility, visual appeal, and recognition, ensuring a dynamic and memorable brand presence.
Logo Uniformity
Sustaining uniform logo appearance is crucial to avoid misrepresentation and uphold brand identity's integrity, professionalism, and recognition.
Color Palette
Typography
FAVICON
Our designed favicon, inspired by the Vauld logo, seamlessly connects with our brand identity. Its simplicity, high visibility, and distinct character make it a perfect representative of our brand.
App Listing
Store App screen designs for Play Store & App Store
Social Media
Establishing brand recognition and setting the tone are crucial for impacting how your audience perceives and interacts with your brand. Consistent visuals that align with your brand personality and values are key to achieving this.
Optimizing profile cover design
Across various channels, showcasing realistic previews of the final product. These are the first things users see, a visually appealing cover can stop the scroll and draw users in for a deeper ecxperience.
Conclusion
As a final result, we have a highly detailed brand identity that seamlessly blends sleek minimalism, modernity, and impeccably balanced. It reflects a commitment to delivering exceptional graphics. This outcome received enthusiastic approval from our team, it's a promise to consistently deliver experiences that captivate and inspire.
